Module -6 Assignment

Media Literacy for Personal Branding

Media Strategy Plan

Person/Product/Company	InnovationX is a service based company that provides technical services to a variety of sectors. We create value by our co-innovation network in a manner that has a positive impact on customers’ business.
Objective	•    To promote a profitable and sustainable commercial activity that meets the customer’s needs. •    To increase the company's market share •    To gain a competitive edge •    To increase the company's role in relations to social responsibility •    To provide excellent customer service •    To Innovate the market in any way possible such that Technology becomes the new power that people rely on.
Overall goal	Our goal reflects the InnovationX's a longstanding commitment to providing excellence: 1.    To help customers achieve their business objectives by providing innovative, best-in-class consulting, IT solutions and services. 2.    To make it a joy for all stakeholders to work with us. 3.    To be among the top 50 start-ups at the end of 2020.
Audience	Our company focuses on government bodies like EHR, Aadhar, MCD, etc. These organizations are responsible for serving people in the states and thus we as a company try to solve social issues in collaboration with the mentioned above. That does not mean that we close the doors towards the private sector. We provide services to agencies, consultancies, and societies, etc.
Message	The message our company wants to give is, “First of all, we thank our current customers for believing in our methodology and approach and trusting their business on us. Also, we appreciate the way people are changing the mindset and look at the broader picture of what is happening nearby thus trying to help us in helping the society. We also welcome our new customer with a warm heart and hope that moving their business through our channel of the innovative solution will help both the parties grow.”
Platforms and tools	•    Blogs: Attract Prospects Looking to Solve a Problem. •    Public Relations: Getting Your Name Out There and let the public be aware of what the company/product is. •    Email Marketing: For prospective client’s email is the best way to get to them and make them know of that are we offering •    Paid Social Media: Facebook, Instagram can be used for advertisements and product launch event. Inexpensive yet efficient.   •    Pay-per-Click: Google AdWords Retargeting.
Resources and requirements	A variety of resources are required to meet the requirements of the products. It all depends on the depth of the project towards the public sector. More you must deal with the public more the no. of license and permissions are required for the operation of the product. We also, need genuine software like Adobe collection to make the product more user-friendly and easy to handle. One important and hard to find the requirement is a Skilled worker, people with skills are rare these days thus are more valuable than any other resource.
Metrics	any other resource.  A live-work simulation is designed to measure the profits that have been gained or will be gained with the kind of consistency we are currently having. This system will automatically generate reports regarding the progress. Yet we still believe physical supervision because sometimes the element who is the least profitable is the one responsible for gaining profits from other elements. Like Gmail is to Google. INC
Evaluation	If everything goes by plan, then we will be able to achieve the goal stated above i.e. “being among the top startups”. As soon as the goal is reached we can approach customers internationally and could spread our market worldwide, giving our company the chance to understand the concept on which the Fortune 500 works.
Work plan	Current we are a team of 5 members and are working hard to create things and find people that share the same level of dedication and interest. Funding is not much of an issue since due to our approach i.e. unique yet feasible we can maneuver the investor into the product.   Our first milestone is to make us a team of 10 in the mid of the year. We are in the process of hiring developers. Then we are focusing on the next big thing that is to come under the shed of top 50startups.