Briefly describe the essential elements of your story.

-       InnovationX is a startup which was started by an explorer. Thus, Innovation is the key aspect of every product created by the company.

-       Before starting InnovationX, I used to work for another startup UMBEO tech. which was the reason for my initiative interest towards entrepreneurship.

-       My senior(mentor) owner UMBEO helped me understand how things work in the business world.

-       Took almost a year to find an idea to initially work on. The idea was to create a portal/system for the people of the rural and suburban areas.

-       Since many such systems were created yet people are not aware of them. Thus, connectivity between people and the systems created where not established properly.

-       Our team wanted to create something as simple as possible such that people feel free and open while using the product. Such that issue like doctor appointment is not lost in technicalities

-       The investor was not convinced by the idea and thus declared it as a failure. They were thought that it is technically impossible to create such a system that is openly accepted by all.

-       I went to my mentor for advice regarding the situation and how to deal with it and he gave me advice that I will never forget. He said, “some things are meant to let go and some are meant to hold till the end”.

-       Thus, didn’t accept their opinion about doctor medico and thus started working on other projects while constantly reinventing the idea and solving the unsolved complex issues.

Describe how to use your story to shape your brand.

-       Clearly, my story indicates that I don’t give up on small failure. If I believe in something, then I will test every bit of my patience to bring it to reality.

-       Also, the story explains that we believe in reinventing things which is always better than dumping things. We as a company believe that everything that is created is to serve a purpose and sometimes interventions are required to make the best out of it.

-       We analyze problems that are not been addressed from ages or the solution is not feasible for under privileged.

-       We also try to innovate traditional methods (like replacing traditional queues for the appointment with modern system) such that problems can be resolved at higher levels.

-       We are not egoistic and prefer advice rather moving clueless. Also, we take advice in very open-minded because we believe that nothing is perfect and things can always be improved over time.

-       Thus, we as a brand believe in the overall development of the product as well as the developer, a place where innovation is appreciated, and advice is taken with open arms and an active mind.

Explain how your story brand may engage your target the audience, such as employers.

-       Since my story includes consistency efforts on ideas that tells that we as a firm is ready for any kind of challenges that are thrown towards us.

-       Also, we believe in not giving up in any situation and proceed with more enthusiasm in case if a halt conditions.

-       We as a brand also believe in technological advancements which include stability.

Explain why the story of your brand could be effective at communicating your goals and purpose.

-       The story of the brand clearly communicate the goals that we want to solve the problems that have been troubling the society for a very long time and thus we are interested in creating something which is extraordinary to the previous solution and us believe that efforts will not go to waste.