Prior to explaining the concept of logo let us know about the organization. SBI is Indian multinational public banking sector that provides financial services. Now as we a can see that the logo consists of a big blue circle, followed by a smaller circle inside the big one and a white stick attached to one end of the bigger circle and is stacked to the smaller circle inside out.  Now we can see that the logo is quite simple and sober. although any kind of finance or money is not displayed. To describe the logo

1. Blue color here symbolizes unity.

2. The smaller circle that is white describes peace and symbolizes that in this big world we consider our self’s as a small part.

3.The white stick here symbolizes that there is only one stream for going money in and out.

4. the small circle and the stick combined looks like a clock on the big blue circle that symbolizes the time and the security of the money.

This logo fascinates me the most because rather than showing money or finance related stuff in their logo they covered every aspect of financial services like security, time, stream of money transfer etc. They provide a deep meaning to their logo making it unique for a authority that provide financial services and also it is as easy to remember with a great color choices that provides peace and the feel of freedom and unity to the viewers mind.  

As previously specified in the discussion of this module -1, I am an entrepreneur and the name of my company is "InnovationX”. It is a service-based company, i.e. we provide services to products. We also develop software that are used to provide a service.   As we can see that a logo contains 2 basic colors: - First is green that symbolizes victory success or a green signal to any task and the black represents the the strength and seriousness of the company. We can see that the upper part of the logo consists of two 2 figures that are the digital wheel and the sphere in between.

1. The green digital wheel (quarter), represents customers problem that is to solve.

2. The black digital wheel (quarter) represents the solution provided by our company  which will fit inside the empty space of green digital wheel and thus the wheel will start working around the sphere (that symbolizes the world in which we live), and by solving the problem we help the customer run his /her business in this world.

This logo attracted me because it consists of everything that we are trying to explain to any of our client and the colors chosen here represents our company’s foundation. It will attract the audience because it is innovative as the name suggests, it is a simple yet a bit different logo. Also, the green logo will bring a sense of victory or success in the project.